What have you achieved, and what do you envision next? Developing a narrative is simple if you follow a template, like the one below. This is your chance to take your reader on a journey. The point here is that you need visuals! Not only will images and videos break up the text, but these visuals can also provide a "behind-the-scenes" look into your business. Images: In general, site viewers would rather read content on a page that is beautifully designed over one that is plain.Put a face to each employee’s name and provide a short blurb about each team member's role and/or skillset. This is your chance to showcase your team in terms of your brand's culture. Who you are: Remember, your About Us page is the one area that tells your audience who YOU are.However, they can also directly reflect your success (i.e., years in business, items sold to-date, clients helped to-date, etc.). Supporting stats and facts: Are there any facts or numbers that you can include to drive your mission home? These values may be in relation to why you developed your brand.When you have proof that customers love what you're doing, proudly display it to instill confidence in new shoppers. Awards and press: The milestones you have already reached are very telling, as they show your audience that you're serious about running a successful business with quality goods and services.Whatever the case may be, this is your time to shine as you strengthen the value of your brand. Consider also offering greater insight into the materials you source, or showcasing a charity you work with that speaks to your target audience. Your core business model: Provide a brief summary of your Unique Selling Proposition.When creating your About Us page, be sure to include the following elements. While you can't sell products from your About Us page, the information on this page can help push customers closer to a sale without even seeing what you have to offer. 5 Elements to Include in Your About Us Page WHY would a potential client or customer want to buy from you? Put a face to the name, bridging the gap between you and your audience. Based on the story you tell, you will paint a picture that represents who you are as a brand. Build loyalty, keeping customers coming back for moreĪt the end of the day, your About Us page is essentially a sales page.Give customers a reason to purchase from you.Establish trust that your business is legitimate.Put a more personable face to your brand.Differentiate you in a positive way from your competition.Communicate the story, cause, and purpose of your business.Make a good first impression on new site visitors.A great About Us page can help your brand: These visitors are essentially searching for your story-who are you, and what do you offer? This is your opportunity to shine and build a connection between you and your new visitor.Īlthough you may be 100% business-oriented, your About Us page is your chance to connect on a human level.
When a potential client or customer ends up on your site and likes what they see, they'll likely head to your About Us page.
#ABOUT US PAGE TEMPLATE HTML HOW TO#
Read on to learn why About Us pages are extra important for ecommerce sites, tips on how to build the perfect About Us page, and tools and examples to help you feel inspired and get started. Unfortunately, many businesses miss the mark and, in turn, miss out on beneficial opportunities. And when it comes to personalizing your online store, nothing is more effective than an “About Us” page.Īn About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Creating an online store provides many opportunities for you to connect with your audience on a more personal level based on the content you publish and the stories you tell. There is no denying the importance of a well-designed, secure website for your ecommerce needs.
0 kommentar(er)
